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Search Engine Optimization - San Antonio

Every company with a website wants more business. Many companies have improved their rankings and sales because they successfully optimized their sites to improve their marketable audience. If you feel your website isn't generating the interest you expected it's time to take advantage of the potential of search optimization techniques.

Search ranking can make or break the success of your online offering. If the search engines can’t find you they will surely find your competition. Your goal is page one, but even with an optimized website you may not there right away. Your main competitors are already on page one because they have optimized their websites.

The major search engines aren't going to automatically bump them and put you in their place, you have to earn your position and starts with having a well optimized site. Over time your SERP, Search Engine Rank Position, will gradually grow. Google, Yahoo and Bing require several SEO processes to be completed in order to determine your ranking position. These processes include:

  • Do any of your web pages contain the exact words that the user searching for?
  • Is your content relevant to the industry the user is expecting to find
  • Has your domain name been submitted to the major search engine providers to be indexed
  • Are you popular in Facebook, Twitter, LinkedIn, Google Plus and others?
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It's Not Your Domain Name That Counts

It's Important To Understand That Your Ranking Position In Search Results
Has Very Little To Do With Your Domain Name, It's In Your Content

Why Do You Need Search Optimization?
Because without it It's doubtful your website will produce the results you expected

why seo is important

You invested in a website because you were hoping to generate income. A common misconception about not needing SEO is by searching for your domain name. Imagine your excitement when you come up on page one. The problem is, customers are online searching for companies that sell products and services, like you, but they don't know who you are, yet. If they knew your domain name they wouldn't search for it, they would type it in the URL block of their browser and be done with it.

Let's say you're a computer dealer in San Antonio and your website comes up in the search results. You're there because somewhere in your website you had the phrase “computer dealer in San Antonio" listed and it was indexed by the search engines. But what page you come up on is determined by how well optimized your site is. If you're not listed at all, and you are a computer dealer in South Texas you have wasted money on your web design. That's why you need SEO.

While there are no guarantees of a page one ranking, it is certain that a properly optimized site will get you a better ranking than if you do nothing. Careful analysis, design and implementation of each requirement will give your site the best chance to compete. What you sell, and offer, will determine how you will rank against companies already on page one. They are there because they have optimized their websites. If you want to compete you need to research what they did and do it better. 

Ten SEO Steps to Success Content is King. The more the better. While your readers may not read every word, Google and Bing will!

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  1. Website analysis - Review Site to Determine Requirements
  2. Keyword Research - What Words Target the Largest Audience
  3. Competitor Research - Research What Page 1 Competitors Are Doing
  4. Feeds & Sitemap - Generate Sitemap.xml File For Google and Yahoo
  5. Domain Name Submission - Submit website for Indexing to Google, Yahoo and Bing
  6. Social Bookmarking - Create Accounts and Bookmarking Icons
  7. Blog and Press Releases - Used to Create New and Fresh Content Each Month
  8. Article Submission - Submit Articles to Authoritative Websites for Back-Linking
  9. Link Popularity - Create Backlinks to Related Industry Partners
  10. SERP Analytics - Use Google Analytics to Track Keyword Effectiveness

Step 1 – Research Your Competition

Our SEO prices vary for Steps 2-4 based on how many pages you have and the degree to which you want to implement each bulleted item listed. However, the research conducted in Step 1 is FREE with an SEO agreement. Our research will help you evaluate what you will need to consider to effectively optimizing your site. We will provide you a list of competitor websites that we feel should be the benchmark for what you need to consider. We will further help your determine what "key words" to consider when developing content that will rank high on the search engines.

While the more content you have the better, it is only better if it’s pertinent to describing your products or services, and/or, its content that the reader feels is important enough to save as a favorite. While all recommendations can be affective we know that budget and time may limit what you can do and when. However, be assured, that doing nothing means all your potential business is going to straight to your competitors.

Step 2 – Content Creation & Editing

Developing “key Word” rich content is easy if you know your business and you have carefully evaluated how your competitor markets his business. Writing content begins by first conducting some research into what you think the average person is typing in to a search engine when they are looking for companies that carry the same products or services that you do. Once you have those key words, embed them into pertinent descriptive language that is placed on the appropriate pages.

Use bulleted points wherever possible. Other than eye catching graphics, bulleted items are where user’s eyes go when they are giving your page a quick glance. If something grabs their attention you are increasing your chances that they will think they are on the right website. In Step 2 of your SEO campaign we will provide these services.

  • Create Keyword rich List for use in Meta Tag Data
  • Edit and layout client supplied “key Word” rich content on all necessary pages
  • Create Heading tags H1, H2, H3, H4 where needed
  • Add ALT & TITLE tags to all images and links where needed
  • Improve CSS on pages if needed.
  • Provide improvements to existing graphical content and layout if requested (price not included)

Step 3 – Search Engine Placement

In this phase we will submit your site to top search engine providers including, Google, Yahoo, Bing and Alexa. We will all add the appropriate Meta Tags to the backend of each web page.  This Step includes :

  • Submit domain name to Google, Yahoo, Bing, DMOZ and other search engines
  • Create unique Title tags on all pages
  • Provide research on inbound linking
  • Create crawler sitemap.xml for Google, bing and Yahoo
  • Create robots.txt file for Google, Yahoo, Bing and other search engine crawlers
  • Insert Google analytics on all pages for enhance page statistic evaluation

Step 4 – Social Networking

Do not underestimate the value of social networking in rank placement. Google, the number one search engine provider, places a great deal of importance on how popular your site is through the linking and discussions of people that have visited your site. The more that you can get people talking about articles you have written, linking to them, or added them as a favorite the faster and higher your site will get ranked. Step 4 includes :

  • Establish brand continuity between all your corporate identity, products and service logos and material
  • Develop a tri-fold, brochure or catalog for handout, direct mail or email campaigns
  • Attend tradeshows with signage & posters and provide handouts and brochures
  • Develop web and DVD based Flash or PowerPoint presentations for product awareness, sales and training
  • Develop web or mailed, informative or instructional, product and service sales & training videos

Budget permitting there is no limit to the methods that you can employ to saturate the market place with information about who you are and what you do. As you begin to establish a profitable business it will be imperative that you apply a budget in maintaining your brand effectiveness, albeit, online or in print, through ever-changing, dynamic and fluid content.

To Be Competitive You'll Need The Basics If your website doesn't meet the basics required by search engines it will be difficult to compete Get Basic SEO